Pay Per Click (PPC) advertising is a flexible search engine marketing platform which allows online advertisements to appear along-side organic search engine results. PPC displays an ad for your business directly in front of the people who are actively searching online for your products. This form of advertising is different from traditional advertising (print, radio and TV) where the advertiser only pays for impressions on their ad.
Having access to a dedicated, expert PPC team can help you avoid making expensive mistakes and help maximise the return on your advertising spend.
It can be particularly easy for less experienced staff to focus on the wrong metrics or to target inappropriate keywords leading to a plummeting ROI.
PPC Management Key Benefits:
Along with a monthly campaign summary updates from us, we provide you with access to Google AdWords and Google Analytics so you have access to all your campaign information that we do. It’s all part of our belief that management of your campaign should be 100% transparent.
Our flat fee keeps our pricing transparent, we don’t charge a percentage of your campaign spend like many of our competitors, some of which charge as much as 60% of your campaign spend for management. We charge a monthly flat fee for management, based on the number of keywords and ad groups in your campaign.
All plans have a 3 month minimum commitment, there is no setup charge.
To get your PPC campaign started we will:
1. Discuss your campaign objectives
2. Research and select the correct keywords
3. Calculate your ROI spend
4. Create targeted ad copy
5. Finalise budgets and launch the campaign
We look forward to maximising your return on investment, boosting your bottom line, and at the same time allowing you to concentrate on what you do best while we maximise your search engine marketing campaigns.