Macknsons
Project - Brand Transformation
Industry - Transport & Logistics
Services
+Branding
+Fleet Signage
+Digital Marketing
+Website Support
Moja partnered with Macknsons Transport to strengthen their brand presence and support business growth through a mix of digital and offline initiatives. From brand management and digital strategy to promotional campaigns, social media planning and fleet signage, we delivered a cohesive brand system that elevated the company’s profile across multiple platforms.
As a specialist sensitive freight transport company, Macknsons needed to build trust with new and existing clients while standing out in a competitive market. The goal was to create a professional yet approachable brand identity that could be applied consistently across digital channels, promotional materials, and everyday touchpoints like uniforms and vehicles.
Working closely with the business owners, Moja developed a comprehensive brand and marketing approach, which included:
Digital strategy and ongoing brand management
A structured social media calendar to engage audiences
Promotional materials such as service flyers and campaigns
Branded merchandise, including workwear, caps, and even custom cookies
Website updates to ensure consistency with brand direction
The refreshed brand presence has given Macknsons Transport a stronger, more professional identity that resonates with clients and the community. The coordinated social media activity and promotional efforts have improved visibility, while branded uniforms and merchandise reinforced the team’s reputation for reliability and pride in their service.
Whiskey Label Design for Corporate Gift
A custom corporate label was required to complement a world-class tipple from Whipper Snapper Distillery. Having worked with Macknsons for a while now, we knew how to design something to reflect their company and inject humour into the design.
Macknsons’ team are always on the road heading to remote locations in the state. And synonymous with these outback trips, often a majestic wedge-tailed eagle sighting. Our hero of this design is the 'Big Wedgie', the opportunist.
There’s nothing more breathtaking than witnessing the power of a mighty ‘Big Wedgie.’ Bottom’s up! If you dare.
