Information Architecture (IA)

Our goal in building your website is to create an intuitive system that makes content logical to users.

User experience is critical for the success of any digital product. Our IA design services blend functionality with aesthetics to create a journey that resonates with the user’s needs.

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  • Our team of experts identify and categorise all of your existing content on your website. During this process, we assess and establish a baseline for your content, which allows us to identify what is working, what is missing, and how we can best move forward.

  • We create a structured set of vocabularies to describe and classify your content, allowing us to group related items effectively. This results in a hierarchical structure, with broad classification terms at the top and more specific ones at lower levels.


  • We ensure your website’s structure is intuitive and user-friendly, maximising engagement and satisfaction. By conducting thorough usability tests, card sorting exercises, and tree testing, we pinpoint areas for improvement and refine your site’s navigation. This rigorous approach helps to reduce bounce rates, increase conversions, and enhance the overall user experience, ensuring your content is easily accessible and logically organised.

  • Mapping out the site’s content organisation and hierarchy. The sitemap and IA may both evolve throughout the design process, based in user research to ensure that we end up with the best structure of your website.

Information Architecture process

  • 01. Discovery

    In the Discovery phase, we probe, question, and challenge preconceived notions to gain a thorough understanding of your content and user needs. We conduct a comprehensive content audit, user needs analysis, and gather insights to build a strong foundation for your information architecture.

  • 02. Create

    During the Create phase, we translate our findings into a structured site map and hierarchical structure. We design intuitive navigation, group content logically, and define clear user pathways. This phase includes the development of wireframes and interactive prototypes to visualise the user experience.

  • 03. Refine / Delivery

    We refine and finalise the information architecture based on usability testing and feedback integration. We ensure that the final structure is user-friendly, efficient, and aligned with your business goals. The deliverables include a complete site map, navigation design, and interactive prototypes ready for implementation.

Let’s create something together that we can all be proud of.

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