Envirochoice
Project - Product Branding
Industry - Food & Packaging
Services
+Branding
+Product Packaging
Moja worked with FPA to develop a clear, recognisable logo for their new environmentally friendly product range. The identity needed to be simple, versatile, and instantly associated with sustainability, while applying seamlessly across packaging formats from cups to carry bags.
Challenge
FPA, a leading Australian wholesaler of disposable food packaging, was launching a new environmentally focused range. The logo needed to be highly flexible and able to scale and print cleanly across diverse packaging types and materials without adding complexity or cost.
Solution
Moja created the Envirochoice logo as a simple, tab-like design that could be reproduced in a single colour. This ensured the mark was both cost-effective and universally adaptable, while retaining a strong, identifiable presence on products. The clean, minimal design allowed it to be applied to a variety of packaging formats including cups, carry bags, food containers and outer cartons without losing legibility or impact.
Outcome
The Envirochoice brand mark was successfully rolled out across the company’s environmentally friendly packaging range. The result was a flexible and enduring mark that continues to strengthen the brand’s environmental positioning in the competitive packaging market.
“It always brings a smile when I see my designs out in the big wild world. Even better when it’s containing your go-go juice. I found this beauty in Donnybrook.”
Sharon Cobley, Creator @mojacreative