Shelley Hub Family Practice
Project - Brand Transformation
Industry - Healthcare
Services
+ Branding
+ Signage
+ Marketing
+ Website
Moja delivered a complete brand identity for Shelley Hub Family Practice, a newly established, purpose-built medical centre. From business stationery to retail signage and a fully designed website, the cohesive branding positioned the practice as a professional, trustworthy, and approachable health provider for the local community.
Shelley Hub Family Practice required a comprehensive brand presence to launch their new medical centre. The brand needed to project professionalism and care while appealing to the young professionals and families in the surrounding neighbourhood. This meant creating a brand system that was consistent, versatile, and welcoming across all touchpoints, from printed materials through to the website and signage.
Moja worked closely with the practice owners to establish a sophisticated brand identity that balanced professionalism with community connection. Deliverables included:
Logo design and visual identity system
Business stationery (business cards, notepads, letterheads)
Promotional materials (flyers and direct mail campaigns)
Retail and wayfinding signage for the medical centre
Fully designed and branded website
The new brand identity gave Shelley Hub Family Practice a strong, consistent presence across both physical and digital platforms. The professional yet approachable branding resonated with the local community and gave the centre credibility from its opening day. With its cohesive design system, the practice is well-positioned to grow its reputation and build lasting relationships with patients.
