Honey In The Garden
Project - Product & Brand Transformation
Industry - Agriculture
Services
+ Branding
+ Signage
+ Marketing
+ Print Management
+ Label & Packaging
Honey in the Garden, founded in 2016 by passionate beekeepers, set out to deliver premium honey products sourced from local flora. Moja developed a distinctive brand identity and packaging system that visually connects bees, native plants, and hives, reflecting the purity and authenticity of their honey.
Entering the premium honey market, Honey in the Garden needed a strong visual identity to differentiate their products in both domestic and international markets. The brand had to convey authenticity, quality, and natural origins, while also scaling effectively across a variety of packaging formats and export requirements.
Moja created a unique brand mark symbolising the relationship between bees, native flora, and hives, the three essential elements behind Honey in the Garden’s story. This identity was applied to a full suite of packaging and labelling, designed for flexibility across retail jars, gift packs, and export-ready formats. Ongoing services included:
Brand creation and identity system
Label and packaging design for multiple product lines
Print management for consistent, high-quality label production
Marketing materials to support retail and export growth
The Honey in the Garden brand successfully launched across Australia and expanded to international markets, achieving strong export sales worldwide. The packaging design reinforced the premium positioning of the product while maintaining authenticity and simplicity. With ongoing brand and label management, Honey in the Garden continues to thrive as a trusted source of pure Western Australian honey.
