A custom corporate label was required to complement a world-class tipple from Whipper Snapper Distillery. Having worked with Macknsons for a while now, we knew how to design something to reflect their company and inject humour into the design.

Macknsons team are always on the road heading to remote locations in the state. And synonymous on these outback trips, often a majestic wedge tail eagle sighting. Our hero of this design is the 'Big Wedgie', the opportunist.

There’s nothing more breathtaking than witnessing the power of a mighty ‘Big Wedgie.’
Bottom’s up!... If you dare.