Written by Sharon on . Filed in Marketing

We've all heard the saying 'work on your business rather than in it' so from time to time, it's important to stop, look up take a deep breath and see what direction you're heading. For business to stay competitive, it’s important to be aware of trends and technology and meticulously evolve.

The big question is, do you check back on your business plan from time to time? It’s a good idea to review your business plan every 6 months to see if you are still on track, or if you need to update your plan to align with new opportunities. Staff, marketing or joint venture partnerships can be just a few reasons to revisit your business plan to ensure your business is heading in the direction you intended.

A good business plan can help you secure finance, define the direction of your business and create strategies to achieve your goals.