The strongest, most enduring brands result from the disciplined alignment of brand strategies and plans with customer requirements. It is a relationship with the customer and a promise to deliver a specific set of features, benefits and services.
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The annual report is an integral part of corporate reporting. Since the annual reports are based on specific legal requirements, the items that are included in the report vary.
Most annual reports provide a fundamental overview of the business over the past year. The sections typically included in an annual report are an opening letter from the chairman, a business profile, analysis by management and financial information.