SEO Friendly website content explained

Written by Sharon on .

We consider SEO at the planning, design, development and maintenance stages for the greatest visibility and effectiveness.

Content Planning Stage

Identifying your target audience, products/services and why they are searching will in turn reveal your keywords. With this information and your key competitors known, we can put together your optimum keywords and keyphrases and build the content around that.

Each page will have its own specific keyphrases, so it's important to make each page on your site as targeted as possible to terms that people are searching on.

We can achieve this by:

Researching keywords and keyphrases
It’s important to create your website with keywords and keyphrases in place as you develop the pages and content. Single keywords are much more commonly entered making them more difficult to target effectively than multi-word keyphrases. Unless the single keywords are highly unique, your best results will be achieved using keyphrases. 

Use longer words and plurals
If you target plural versions of your keywords or phrases, you’ll get hits from people searching for the singular and plural versions of those words.

Focus on a few specific keyphrases for each web page
Pages that rank well in search engines tend to focus on specific keyphrases that usually appear in the code, copy, navigation, headings and cross-links. This is standard clean and SEO friendly code we create on our website.

Create keyphrase-rich text content, especially for your homepage
Identify the top two or three keyword phrases that potential visitors would use to find your website, then we include 200 - 250 words of text that utilises those keyword phrases. This is the same process for other pages on your site.

Design Stage

The design will allow for content to take centre stage with the provision for at least 200 - 250 words. The heading hierarchy is critical so the information is read by the search engine robots in the correct order.

We make sure:

We use your focused keyphrases within the page’s heading 
The closer we locate your keyphrase content to the top of the page the better. Some search engines will give a higher rating if it appears that the content is important enough to earn itself a high-level heading. In addition, content that’s placed closer to the top of the page is also considered more important, so we make sure your top 200 - 250 words are packed with keyphrase-rich content. 

Balance HTML text and graphics
Professional, high-quality graphics can help support your credibility, it’s also critically important to provide plenty of keyword and keyphrase-rich text content for search engine crawlers. We plan your website design to use graphics that have a purpose, insert meaningful text and provide plenty of keyphrase-rich content that will help your search engine rankings, and benefit site visitors who read them.

Getting Listed

Getting your website listed on search engines, other web sites, and directories is an important goal, but even more important is identifying the right time to do so, to which engines you should submit your site, and which pages you should submit.

We only launch your website after our thorough pre-launch checklist is completed. A couple of check that relate to content in our pre-launch checklist include:

  • Submit your website to search engines only after initial SEO is complete and content is finalised.
  • Submit your website to search engines only after your website is launched and tested for broken links.

Planning & Ongoing Maintenance
When it comes to optimising your web site for search engines, there is no one single, magic solution. We provide ongoing assistance to review your website progress regularly by:

Review keyphrases, search engine rankings, and listings status
We can review your sites success regularly and report back to you on top entry and exit pages, referring sites and top search keywords and keyphrases. 

Setting Goals
We can also set result oriented goals, like how many people filled out and enquiry form, or bought something through your store. Analytics provides a clear picture of your websites health and where to focus optimising your site to increase conversions.

In Summary

This document covered the steps involved in optimising your website for search engines and the basic principles of SEO. If you have any questions in regards to your requirements, please contact Sharon at [email protected]

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